Hi, I'm Basil.

I'm a UX & Product Designer with over a decade of experience creating intuitive, accessible designs from the chaos.

During my years as a creative professional I've demonstrated proficiency as both a self-reliant contributor and team leader across corporate and nonprofit environments. My experience spans external partnerships and innovative emerging technology projects, which has furthered not only my technical skills but also my communication, strategy, and leadership abilities.

I have grown to prioritize fostering open and supportive team environments, recognizing the value of diverse perspectives in driving innovative outcomes. My exploration of innovation and experience strategy has shown me that design thinking extends beyond sprint planning and customer interactions, enriching the entire design process. User experience design is a true passion for me; I believe in the power of design to transform ideas into impactful and visually stunning experiences that enrich the lives of users.

With over a decade of experience in the industry, I have had the privilege of leading design teams and working on a wide range of projects across multiple sectors and technologies far beyond just 'mobile and desktop'. I am always excited to collaborate with like-minded individuals and organizations that value design as a key driver of success. If you're looking for a dedicated and passionate lead designer who brings both creativity and strategic thinking to the table, I would love to connect. Let's create something extraordinary.

Creatively spiced

A Note on Confidentiality
Due to the nature of my recent work, certain details and designs are subject to non-disclosure agreements (NDAs) and HIPAA restrictions. As a result, I’ve provided limited views of the work and actual design files. If you’re interested in learning more about any of my work or process, please don’t hesitate to reach out directly.

The work

Nationwide: Immersive seminar in the Metaverse

Role: Lead Product Designer

Key external partners: JP Morgan Chase, Olgivy

Launched a first-of-its-kind immersive seminar for financial professionals. I led design strategy for this award-winning metaverse experience, reimagining mandatory CE training into something interactive, intuitive, and actually enjoyable.

Nationwide: Emerging technology

Role: Lead Product Designer

Key technologies: Amazon Alexa, Nora Chatbot, Apple Watch, in dashboard apps for General Motors vehicles, and more

I designed and tested forward-looking experiences—like AI financial tools, AR visualizations, chat and voice interfaces, and connected devices—to help Nationwide explore new channels, personalize financial planning, and meet users wherever they are.

Nationwide: Test & Learn digital experimentation

Role: Lead Product Designer

Lines of business: Personal Lines & Commercial Insurance, Retirement Plans, Annuities & Financial Products, Enterprise applications, Internal Sites & Tools

A human-centered experimentation program improving insurance and finance experiences. I led UX for 50+ tests annually, from simplifying payments to piloting emerging tech—helping Nationwide quickly validate ideas and deliver smarter, more seamless journeys.

Cardinal Health: VitalPath

Role: User Experience Designer & Developer

Key technologies: Medication dispense cabinet, resistive touchscreens, capacitive touchscreen conversion

A medication dispensing system designed for oncology clinics. I led UX and front-end development to improve clinical workflows, modernize UI across hardware, and support new business needs—making VitalPath more usable, scalable, and aligned with the needs of nurses, practice managers, and patients.