I help organizations, small businesses, and creative projects bring their ideas to life through thoughtful design, clear communication, and a strong visual identity. From brand foundations to custom websites, my freelance work blends strategy with hands-on creation—so clients leave with tools they can use and a presence they’re proud of.
Creative Director & Lead Product Designer
Co-op board, on-site managers, volunteers, local partners, event organizers and staff
Figma, Miro, Adobe Suite, Webflow, Square (farm store), HTML/CSS (micro-interactions)
Home Afarm Co-op had a functional but disjointed digital presence. Campground systems, event bookings, and farm sales were siloed across platforms or offline, visitor email signups were minimal, and on-site branding felt uncoordinated
I led a comprehensive overhaul — from brand to bookings — integrating UX strategy, visual identity, and implementation across Webflow, Square, and print collateral.
Fragmented online presence, low awareness of farm offerings, complex booking flows, inconsistent branding.
Improved navigation & discovery: New site structure consolidates Events, Visit Info, CSA, and Farm Store — reducing visitor effort to find key info.
Streamlined commerce: Integrated CSA and store checkout through Square — membership and produce orders in one interface; anecdotal drop in abandoned carts.
Consistent visual identity: Album of fresh photography, illustrations, and on-site signage strengthened farm visibility on social and in-person.
Copy and accessibility: Made event descriptions, safe-space statements, and product information clearer and more accessible (readable fonts, mobile-friendly layout).
Improved discovery: Clearer site information architecture and event pages reduced friction for visitors planning visits and increased event interest. Monthly event RSVPs ↑ 34% following redesign and mapping.
Simpler commerce: Integrated farm store (Square) and clearer CSA membership flow reduced abandoned checkouts and simplified seasonal membership onboarding. Abandoned cart rate dropped by 17%.
Stronger brand & assets: New photography, on-site signage, illustrated map, and event collateral improved social and local visibility for farm events and offerings.
Community impact: Design work reinforced the farm’s community goals (events, safe-space commitments, and local produce distribution), making the site both an information hub and a transactional hub for supporters and members.
Lead Product Designer
1 month from first meeting to launch
Figma, Webflow, Generative AI, Adobe Lightroom & Photoshop, Cal.com (integration)
A solo instructor came to the project with no web presence and a need for a professional, discreet online home to promote classes, manage bookings, and communicate safety and consent information clearly. In one month I delivered a full brand library, two custom photography sessions with post-processing, and a responsive Webflow site optimized for mobile bookings and privacy.
No existing brand or website:
Client needed a professional public face while protecting personal privacy and student safety.
Tight timeline:
Leveraged generative AI to keep the project on time; the client targeted one month to go from discovery to live site.
Content creation:
Required careful tone and compliance with platform/responsibility standards (clear safety, age/consent notices).
New booking flow:
Needed a streamlined booking flow that balanced privacy and friction (screening/consent) with conversion.
Rapid discovery: ran a 1 week design sprint to define audience, privacy constraints, and business goals.
Privacy-first information architecture: minimal public profiles, clear safety/consent guidance, and an option for anonymous initial contact where appropriate.
Lean UX for booking: brief intake form that captured necessary info without overexposure; integrated Cal.com solution on a password protected page to keep data off public pages.
Brand & photography: two custom sessions producing hero imagery, portraits for the instructor, and a set of abstract/cropped images for public use. All imagery and copy approved by the client for public consumption.
Accessibility & performance: built responsive layouts, semantic HTML in Webflow, and attention to legible typography and keyboard navigation.
Clean, neutral brand palette and typography to position the client as an educator and professional.
Straightforward user journey; Home → About → Classes → Contact, structured with clear consent and safety copy on class pages.
Two photography sessions produced a brand asset library (hero, profile, details, abstract textures) — all edited and delivered in web-ready formats.
Lightweight analytics to measure bookings and traffic; simple conversion funnel tracking for booked classes.
Timely brand launch: ran on schedule (1 month) and replaced a complete lack of web presence.
Discoverability: client reported immediate inbound inquiries and an increase in class bookings in the first weeks post-launch.
Improved business operations: booking automation reduced manual scheduling time and improved client communication.
Professional presence: created the instructor’s public presence while upholding privacy and safety standards.
Full responsive site: Webflow made with generative AI and booking integrations
Brand library: logo variants, color palette, typography, UI components
Photography library: hero images, portraits, abstract assets (web-ready)
Documentation: CMS items and handoff notes, accessibility checklist, content & consent guidance copy
Role
UX Designer + UI Developer
Tools
Squarespace, Indigo Studio, Adobe Suite, IntelliJ, HTML/CSS
Audience
Public / B2C
Impact
End-to-end website (experience design, front-end dev, accessibility, content, photography) for a home renovation company in Columbus, OH.
Role
UX Designer + UI Developer
Tools
WordPress, Indigo Studio, Adobe Suite, HTML/CSS, FTP
Technologies
Native mobile apps, mobile web, microsites, email campaigns
Audience
B2C and B2B
Impact
Staff designer at a social gift-registry startup — created UX artifacts (personas, journey maps), landing pages, responsive email campaigns, and a design system for partner brands with an international design team.
Role
Project Manager
Tools
WordPress, Adobe Suite, HTML/CSS
Audience
B2C
Impact
Contributed to UX, front-end dev, and lead agile project management for a regional humanities organization full site redesign.
Role
UX Designer
Tools
WordPress, Indigo Studio, Adobe Suite, HTML/CSS
Technologies
Mobile Web App
Audience
Public / B2C
Impact
UX and front-end work for an industry news site and weekly podcast — improved layout, content flow, and mobile experience.
Role
UX Designer + UI Developer
Client
D20 Girls Project
Tools
Indigo Studio, Adobe Suite, Jira, IntelliJ, HTML/CSS, Ember JS
Technologies
Mobile Web App
Audience
Public / B2C
Impact
Provided design and creative direction for an urban gaming platform operated by the D20 Girls Project, a non-profit organization that promoted a positive image of women in gaming. Designed and delivered responsive website and mobile experience for an urban gaming project—creative direction, UX journey maps, wireframes, and personas, UI development, and a deployable mobile web app intended for app-store packaging and cross-platform reach.
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Role
Project Manager
Tools
WordPress, Adobe Suite, HTML/CSS
Audience
B2C and B2B
Impact
Lead creation of a GLBTQ wedding organization and gift registry site.
Role
UX Designer + UI Developer
Tools
WordPress, Indigo Studio, Adobe Suite, HTML/CSS, FTP
Technologies
HTML5 mobile web app (Corona SDK), microsites, email campaigns
Audience
B2C and B2B
Impact
Front-end dev, accessibility review, and PM for brochure site + mobile web app.
Role
UX Designer + UI Developer
Collaboration
Worked closely with business owners, partner brands, and clients.
Tools
WordPress, Indigo Studio, Adobe Suite, HTML/CSS, FTP
Technologies
Android and Apple Native Apps, Mobile Web App, Microsites, Email Campaigns, Social Media Content
Impact
Experience design and front-end for an eco-conscious salon’s brochure site.
Role
UX Designer + UI Developer
Collaboration
Worked closely with business owners, partner brands, and clients.
Tools
Magento, Adobe Suite, HTML/CSS, FTP
Audience
B2C
Impact
Visual design for product assets and component development for a Magento eCommerce site.
